Visa is doubling down on artificial intelligence. Less than a week after announcing its upcoming AI personal shopping agent, the company’s partner ServiceNow revealed Tuesday that Visa is also implementing AI for internal enterprise operations.
One of the features of Visa’s consumer-facing initiative, Visa Intelligent Commerce, is its ability to complete tasks like ordering food or booking travel based on user preferences. For example, customers can issue prompts like: “I need Italian or Greek catering under an $800 budget.”
The new feature is being developed in partnership with Anthropic, IBM, Microsoft, OpenAI, and others.
“Just like the shift from physical shopping to online, and from online to mobile, Visa is setting a new standard for a new era of commerce,” said Visa’s Chief Product and Strategy Officer, Jack Forestell. “Now, with Visa Intelligent Commerce, AI agents can find, shop and buy for consumers based on their pre-selected preferences. Each consumer sets the limits, and Visa helps manage the rest.”
ServiceNow event highlights enterprise AI
According to a press release, ServiceNow kicked off its annual customer and partner event Tuesday, spotlighting Visa as one of its global leaders. At the event, ServiceNow unveiled its new AI platform, which several major partners plan to adopt.
Visa will implement ServiceNow Disputes Management, a system that includes AI agent-based capabilities to enhance its managed dispute services.
Privacy concerns
As AI becomes more common, safety and privacy concerns continue to grow. AI systems collect and analyze large volumes of data, often including sensitive personal information.
This issue has sparked several lawsuits, including one against Anthropic – the same company partnering with Visa on its consumer AI project.
While Visa’s latest press releases do not directly address these concerns, they emphasize that secure payments are a core focus of Visa Intelligent Commerce. Visa told the Associated Press that customers would retain full control over their spending, and this message has been repeated in its latest communications.
A broader industry trend
Major companies are racing to make shopping easier and more automated for consumers. In a similar move, Amazon recently began testing Buy for Me, a feature that helps customers find products and complete purchases from third-party brand websites if the items aren’t available in Amazon’s own store.
